Skip to main content

Rae Sremmurd VibeZ

Fourteen tracks from two brothers from Tupelo, Mississippi, who made some of the most joyful and least self-serious rap records of their decade.

RaeSremmurd


Rae Sremmurd

Swae Lee and Slim Jxmmi are brothers from Tupelo, Mississippi, and their group name is their label spelled backwards — Ear Drummers, the imprint run by producer Mike WiLL Made-It, who is effectively the third member.

They arrived in the mid-2010s as something close to a pop group: irrepressibly energetic, melodically inventive, and entirely uninterested in the seriousness that dominated rap at the time. That got them dismissed as lightweight, which missed the point badly — the songwriting is considerably more sophisticated than the tone suggests.

Swae Lee in particular turned out to be one of the most gifted melodists of his generation, which the later solo work made unmistakable.

What to listen for

"Black Beatles" with Gucci Mane is the biggest record here and a genuinely strange one to have become a global number one — slow, hazy, and built around a guitar figure rather than a drop. Its success was accelerated by an internet craze, which is its own piece of history.

"Guatemala" and "Heat Of The Moment" come from Swaecation, the Swae Lee half of the triple album, and both show the melodic writing at its most exposed.

"Perplexing Pegasus" and "Rock N Roll Hall Of Fame" are the hardest things here, and the Mike WiLL production on both is exceptional.

"Chanel" with Pharrell Williams and "Aries (YuGo)" with Big Sean, Quavo and Pharrell are the all-star moments.

"Bedtime Stories" with The Weeknd is the most atmospheric, and "Anti-Social Smokers Club" with Zoë Kravitz is the oddest credit.

Post Malone's "Spoil My Night" is the guest appearance that best demonstrates Swae Lee's hook-writing — the same skill that made "Sunflower" one of the most-streamed songs ever recorded.

Go deeper

SremmLife 2 (2016) is the best album, and SR3MM (2018) is the sprawling triple set that separates the two brothers onto their own records.

Mike WiLL Made-It's production catalogue is worth tracing on its own — he is one of the defining sonic architects of 2010s rap and his work runs from Miley Cyrus to Kendrick Lamar.

Listening note: the songwriting is hiding behind the energy. Strip the production off almost anything here and what is left is a real melody with proper structure, which is why these records survive being covered and why the hooks kept turning up on other people's biggest singles. Lightness is not the same as slightness.

Comments

Popular posts from this blog

Monty Alexander VibeZ

There is a moment on almost every Monty Alexander record where the jazz piano trio stops behaving like a jazz piano trio and starts behaving like a Kingston sound system. That moment is the whole point. Fifty tracks deep, this is the sound of a man who never asked permission to be two things at once. The pianist who brought Kingston to the Carnegie stage Monty Alexander was born in Kingston, Jamaica in 1944, and by his teens he was already gigging around the island — close enough to the birth of ska and rocksteady to have absorbed it in his bones rather than learned it from records. He moved to the United States in 1961, and the origin story that follows is the kind that sounds invented: Frank Sinatra heard him playing in a Miami club, and Jilly Rizzo, Sinatra's friend and club owner, put him behind the piano at Jilly's in New York. From there Alexander fell in with Milt Jackson and Ray Brown, two of the most demanding rhythm partners in the music, and never really ...

GuiltyBeatZ VibeZ

If you have danced to anything out of Accra in the last ten years, you have probably danced to GuiltyBeatz without knowing his name. Forty-seven tracks of a producer's fingerprints — and the fingerprints turn out to be the melody. The Ghanaian producer who made Afrobeats swing Ronald Banful, who records as GuiltyBeatz, is a Ghanaian producer and DJ whose sound sits at the crossroads where Ghanaian highlife, Nigerian Afrobeats, amapiano and UK dance music all meet. He came up producing for Mr Eazi — the Banku Music partnership is where a lot of listeners first heard him — and his breakout as a name in his own right came with "Akwaaba," the 2018 track with Mr Eazi, Patapaa and Pappy Kojo that spawned a dance craze and became one of the defining African club records of its year. His reputation went global when he worked on Beyoncé's The Lion King: The Gift , but the more interesting story is the consistency. A GuiltyBeatz beat is usually ide...

Kashif VibeZ

Kashif is the reason a lot of 1980s R&B sounds the way it does — and the reason you can hear the difference between a synth bassline played by someone who understood bass and one programmed by someone who didn't. This is a producer's playlist, and the producer is everywhere. The architect of the synthesized soul record Kashif was born Michael Jones in Brooklyn in 1956, raised in foster care, and taught himself music young enough that by his teens he was touring with B.T. Express. What he did next reshaped a decade. In the early 1980s, as a producer, arranger and multi-instrumentalist, he was among the first to build R&B records around programmed synthesizers — the Minimoog bass, the Linn drum machine, the Fairlight — without letting them sound cold. That distinction matters. Plenty of producers adopted the new gear; Kashif made it groove . His basslines are played with the phrasing of a funk bassist, full of slides and ghost notes, which is why rec...